If you're in business you know that your customers should be your number one priority. Sales management is the cornerstone of all customer relationships and it's important that representatives are able to use the client knowledge and experience they have for better sales projections. So, what this means is that it is vital that your company's sales force knows how important customer relationship management truly integrates with management and sales forecasting. When we speak of sales management in this context, we're talking about how you not only track, but also organize and forecast future sales and profit prediction. This is a big part of any efficient CRM system because it is there so that your sales force goals are met, but there is more. Utilizing this important tool will better enable you to motivate your professionals by being able to coordinate detail oriented training. The information you then glean from your sales team can come together with your own knowledge and the rest of the staff to make sure that your business flows smoothly. This flow of information is important, and using it, your business can create not just reports, but graphs, tables and charts to better inform your entire team. A more informed team has all the tools that it needs to boost sales and get things done. The next step from there is being able to increase revenue. This is easily done when the sales team can easily forecast different changes and trends in the market so that they are able to focus on those leads that are ready to buy, those that might need more information and having a powerhouse of information at their fingertips simplifies the process. Sales plans rely on information. Your sales team cannot put together an accurate and effective sales plan, let alone making it appeal to the customer without it. With a clear knowledge of just who the customer is and what they want, this can be achieved. Customer viability, geographic markets, and market segments, once analyzed are the backbone of any truly proactive sales plan. Two of the most critical components of an efficient CRM will include both analytical and operational customer relationship management solutions. Using operational CRM, your business will have the support it needs in the processes of both marketing and sales. Analytical CRM provides the projection and probability analysis that will help to motivate your work force and use those resources to meet each one of your company's sales goals.