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Leveraging Social Media and CRM

At some point or another, we have all been put on hold. Nobody likes waiting, and really, who has the time or even the patience to wait to get the answers we need? This is actually just the thing that companies must consider when choosing a customer relationship management system. You know, as a customer yourself, that you need reassurance that when you use a service or you buy a product that you're going to get the help you need, when you need it. So do your customers and client base. Your customers want to be assured that the relationship doesn't end at the sale, and that they will continue to get the support they need. More and more companies are turning to great CRM solutions to help satisfy their customers, but also to help find new ones. Keeping clients and customers satisfied is key and each business has to innovate in a strong way to connect with them in order to compete in a new digital marketplace. Merging CRM with social media has brought about a brand new way of being able to further that and to make things come together in real time. Social networking has brought the consumer a way to be fully interactive in their purchases. They can utilize any given social network to not only relay ideas to your company, but to ask questions, ask about your other services and products, and communicate a number of very valuable things. Communication with your client base can improve the data you have and help your business to grow by leaps and bounds- but only if you are able to leverage that information and really make it work for you. Giving your customers a way to share the information they have about your services and products is great. However, where the CRM comes in, merged with your social media campaigns has much more value than that. Direct, real time market data has never been so easily obtained. Because of this influx in information it has also never been more important to organize it well so that it can then be relayed to your team and then used to its ultimate benefit. Another way to look at it is that you now have direct access to any potential problems as they arise, and this can help you to predict and prevent them in the future. We all know that complaints happen, but with social media and an efficient CRM on your side, you can hear them, address them and move on with your business tasks. Your customers and clients feel as though they are being heard, and solutions can be brought to the table with lightening speed. Integrating social media into your customer relationship management system is not only a smart idea, it's becoming almost essential. Finding the right CRM to work with these beneficial tools will enable you to make the most of all of your campaigns.

Transparency at the speed you do business!