We all know that the economy continues to stagger along. With this downturn, new issues in business arise as many companies scramble to maximize their company's resources. One of the most effective ways of doing this is to utilize those customer relationship management tools that will help continue to keep the customers you have, while at the same time, helping provide a draw to new ones. In order to do make that happen, you need a system that is efficient and the best way of doing that is to maintain a CRM that can automate those customer relationships. There are three big reasons that a CRM will be more important during any rough economic times. Because the economy sort of has peaks and valleys still yet, when there is a boom, leads need to be managed very effectively. As the economy then slows, after, being able to improve the return on those leads garnered becomes key. CRM systems are vital to being able to make the most of those leads and continue the lead flow process regardless of the economy's current status. When the economy does have a downturn, one of the very first areas businesses begin to look at cutting the fat is in marketing. This pushes the sales staff to need to do a much better job and a CRM can definitely help with that. Also, customer satisfaction during economic downturns is absolutely key. If a business is not organized about the way that they do things, customer loss is almost assured as the customers and clients seek out their competitors. That last point is definitely not the least. It is perhaps one of the most important reasons. Right now, it is easier than ever for customers and clients to be lured away by a potentially better deal. So, even before those customers and clients become yours, it's important to consider that you're on the defensive and not the only company that is looking to obtain new customers and continue to build a client base. Even the simplest CRM system will help to provide essential data on those specific demographics you wish to target. This will enable your company better prioritize those customers, but also, your sales staff to optimize your retention. That will then enable you to seek out the most beneficial leads but also to better manage your staff in terms of performance. As you get into the more sophisticated systems, those can then give you data on market segments, help you to build better marketing campaigns, identify beneficial products, and also to help you analyze that data. That will then enable you to make the most of your resources and be better organized. Knowing where your efforts will be the most productive during times of a troubled economy can make or break your business and a good system will help you to do just that.