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CRM and The Social Media Boom

Customer satisfaction is an integral part of company growth and success. Customer relationship management (CRM) systems offer businesses a way to keep current customers satisfied, as well as a way of finding new customers. Social networking can play a huge role in both these endeavors as it is one of the very best ways for your company to find out exactly what your client base, both existing and potential wants, needs and thinks. Most companies use CRM systems so that they can have a more fluid organization. Automating certain processes definitely streamlines things and using web-based or software solutions supports that. Customer data and any interaction can be stored and organized and then accessed by personnel with ease. When this sort of data collecting combines with a nearly limitless source of customer information such as an active and engaged social network, the possibilities are nearly limitless. Use of this information not only helps create a more satisfied customer service base, but also helps to better home marketing efforts. So, it seems only natural that integrating social networking into this would be beneficial. Most CRM systems offer benefits to help you move your social networking along in a much more organized and proactive way. Social technology and enterprise platforms come together quite naturally. This enables businesses to keep up with every current trend in a corporate world that evolves every day. Business size does not really matter in this, the benefits to any size company are numerous. A larger corporation may use those social networks to further customer service goals to an existing client base, while a small mom and pop could use this as a means to further their brand. Ultimately, this combination is just one more way that companies can offer a deeper level of customer service and bring in new clients. Building trust through a very streamlined and steady flow of information both through your organization and then to the client base has never been easier. Most people think about Facebook, first when considering how one might integrate CRM into social networking. However, using Facebook and a company blog, those are just two of the ways you can pair this dynamic combination to help your business goals. Your customers and clients want fast results and the business world has become very much about who can provide the most instant gratification. Automating your customer service and sales through an effective CRM, and then pairing it with a powerful social networking tool can help you do just that.

Transparency at the speed you do business!