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Company Wide CRM

Customer relationship management is an important business strategy that is made just to reduce your costs and help improve your profits. This works on many levels, first, by organizing your entire infrastructure, but then on into helping to nail down customer loyalty. In its purest sense, a great CRM is going to gather up the information your company needs from each data source that your organization has, but also in many cases, sources outside of it. What this does is to then bring about a more holistic view of each one of your clients or customers in real time, right and ready for your use. Customer support, sales, and marketing are all streamlined so that you can make the best decision for your company as quickly as possible with all the information at your disposal. Everything from a cross sale, to an upsell option so that you can clean up your marketing strategy and be more competitive in the marketplace. People used to see CRM as a software but it is so much more than that. It has become something more customer centric, and almost a philosophy that can take your business to the next level. There are three important facets of a truly effective customer relationship management solution that you will want to embrace in your own company. These are processes, people and technology. Each member of your organization is going to play a vital role in making your strategy work. Each one, from the CEO to every customer service representative you have can benefit from what a truly streamlined CRM has to offer. Your CRM initiative will benefit from ease of use, because each member of your team will have to be on board with a new business process that makes everything so much easier. It helps if your CRM solution is also user friendly and involves minimal training. Everything comes together to better serve your client base. The right technology behind all of these improvements brings the very best data to each of your employees, and all of these things comes together in the processes that makes it all run smoothly. Learning about your client and customer's needs, behaviors and even the way they communicate will help you to engage them better and build stronger relationships. This is the heart and soul of everything you need to succeed, or even to boost your profits. Though the technological aspects of a good CRM must be solid, you should never consider it from that purely tech-minded aspect. Consider it a process, a part of your team and you will see all of this information come alive and be made that much more useful.

Transparency at the speed you do business!