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My primary role is…

Automated Digital Marketing

Social media is booming, there is no doubt about that. Along with mobile networking as well as peer to peer review sites, users are more able than ever to not only get information on the brands, products and services they want, but to make use of that. Often, these same customers are sharing information and opinions all over the web and are able to connect any time they want, from anywhere they want. These developments all come together to create a much more highly informed, connected but very demanding client base. Most organizations that the customers are using now want to use these new means of communication. Email, the web, chat and text are all much more inviting to a new populace and they are all accessible via mobile devices. They not only expect to be able to get what they want, right away but they also expect to be able to engage with the companies they work with through these channels. This is a very fine line between having a fully automated system that is well organized, but also, utilizing something that continues to provide the personalized experience they come to expect from social media, text and even email. However, for those businesses seeking to make the most of using these various forms of communications in their marketing and also in their commerce strategies, a truly unified customer service experience must be implemented. Companies need to make use of the best CRM systems for this so that everything is connected to their front-to-back office function, and also so that the communications remain personalized. This helps the company to then go on and not only attract new clients but also to retain those they already have with a greater efficiency. Offering the most relevant, accurate but also incredibly personalized news and information is key, but getting it to those leads that can be made into sales is also important. It is easy to see that the digital age has changed the landscape of business as we know it. Each organizations social media influencers must be used appropriately, and not only that, efforts have to be made to see just the best way to engage those client bases. Being able to work with these applications can either make or break your business and you have to be able to have a fully automated system that continues to provide the information they want and need.

Transparency at the speed you do business!